Summer is here and the need for planning not only extends to ICD-10 implementation but also the development of a strategy and a plan for marketing.
Marketing and strategy is two different things. You must develop a strategy on how your agency is going to move forward and grow. Marketing is one of the methods of how you will execute your strategy.
Agencies should have a clear strategy. Who are your ideal patients? Who are the referral sources you need in order to reach that next census target? How many more accepted referrals does your agency need to create a comfortable profit margin and sustainable cash flow?
A lot of this information needs to be gathered and analyzed first. Operations and finance must be on the same page. If marketing staff are not meeting goals, you need to speak to marketers and find out why.
Effective marketers enjoy doing well. A solid marketer understands that adding patients is important. If you don’t have a marketer that is actively representing your agency and paying for their own salary, you may to consider alternatives.
Your strategy isn’t being executed!
If you have questions on developing a strategy or would like an opinion on your current strategy, please don’t hesitate to call us or send an email. Successful agencies plan and are always ready to execute—be one of them! Analyze your data, come up with a plan and then make it happen!