Medicare Advantage Plans Ramp Up Marketing for Supplemental Benefits

Medicare Advantage enrollment has begun. Plans are taking advantage of the option to offer supplemental benefits to consumers. These benefits will likely be a significant source of growth as more and more Medicare beneficiaries choose a Medicare Advantage plan in place of traditional Medicare. Fierce Healthcare took a look at Cigna, Blue Cross Blue Shield, and others in the Medicare Advantage market. Click here to read the report from Fierce Healthcare.

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